12-month engagement targeting Q4 2027. Block editor native theme replacing Elementor and Crocoblock, with improved search and performance optimization.
Complete URL inventory of all 8,000+ existing assets. Full content audit with the APMEX team, SEO baseline report capturing current rankings and organic traffic benchmarks, content taxonomy mapping, and technical architecture sign-off.
Full design system matching APMEX brand standards, designed within WordPress block editor constraints. All page template designs (homepage, category browser, article reader, search results, tools pages), and a clickable prototype for stakeholder sign-off before any development begins.
Custom WordPress block theme replacing Elementor and Crocoblock dependencies. Native block editor templates for all content types. SearchWP integration with faceted category filtering and autocomplete. Performance optimization: remove dual carousel libraries (Swiper and Slick) and consolidate font loading. Target: 60+ PageSpeed score.
Content stays in WordPress but moves from Elementor-built page structure into clean block editor markup. All existing custom fields, metadata, and category assignments are preserved. URL structure remains unchanged, so no redirects are needed. Swift manually QA-reviews a 5% sample for formatting integrity and block rendering.
Staged production cutover, Core Web Vitals and PageSpeed validation, Google Search Console resubmission, content team training session, full technical documentation and editorial runbook delivery, and a 30-day post-launch monitoring window.
Owns scope, timelines, and stakeholder communication end-to-end. Single point of contact from kickoff through handoff. Responsible for milestone sign-offs and quality gates.
Specialists in WordPress block editor theming, plugin architecture, and performance optimization. Deep experience replacing Elementor and page-builder dependencies.
Designs within WordPress block editor constraints while maintaining visual quality. Delivers all page templates, search UI, and the component library for the content team.
Builds and runs the block editor conversion pipeline, validates content integrity across the 8,000+ asset library, and leads the QA sampling pass.
Engaged during Phase 4 only