Swift Innovation

Knowledge Center Rebuild Proposal

A recommendation for Bullion International Group

Prepared For
Brett Elliott, Bullion International Group
Prepared By
Charles Brubaker, Swift Innovation
Date
October 2026
Valid Through
November 30, 2026
200+
Articles across 7 content sections
193+
Videos in the Video Center
6
Interactive calculators
5,000+
Coins in CoinGrade+ database

The APMEX Knowledge Center has built one of the strongest content libraries in the precious metals category. The technical foundation hasn't kept pace.

The Recommendation

Two Paths Forward

We've prepared two approaches based on your goals and timeline. Both preserve every article, every URL, and the editorial voice that has made the KC a trusted resource in the precious metals space.

Recommended
Option 1 - Full Rebuild
Sanity CMS Next.js Algolia
  • Headless architecture: content and presentation fully decoupled
  • Type-safe content model built around the KC's existing taxonomy
  • Faceted search with Algolia - filter by topic, format, metal type
  • Sub-second page loads via static generation and global CDN
  • Custom KC design system matched to APMEX brand standards
Alternative
Option 2 - WordPress Enhancement
WordPress Block Editor SearchWP
  • Clean block-based theme replacing Elementor and Crocoblock
  • Improved search with faceted filtering and autocomplete
  • Performance optimization: remove dual carousel libraries and font bloat
  • Preserved CMS familiarity for the content team
  • Lower risk migration path with less content team disruption
Option 1 - Full Rebuild

What We're Building

A headless knowledge platform purpose-built for APMEX's content taxonomy, publishing workflow, and audience expectations.

Headless Architecture

Sanity as the content layer, Next.js for delivery. Content is modeled around the KC's existing taxonomy, not forced into generic WordPress post types.

Search That Converts

Algolia-powered faceted search with filtering by topic, format, difficulty, and metal type. Results in under 50ms. The current WordPress native search has none of this.

Performance by Default

Static generation plus global CDN. Load times measured in tenths of a second, not seconds. No more dual carousel libraries or three-font simultaneous loads.

Creative Direction

We've built interactive mockups showing the full rebuild concept. Review the redesign before committing to anything.

Homepage Mockup
Article Page Mockup
Article Page
View Mockup
Option 2 - WordPress Enhancement

What We're Building

A cleaned-up WordPress implementation that removes the Elementor and Crocoblock dependency, improves search, and meaningfully improves performance.

Cleaner CMS

Replace Elementor and Crocoblock with the native WordPress block editor. Faster admin panel, predictable updates, no vendor lock-in from page-builder plugins.

Better Search

SearchWP or Algolia WordPress plugin. Faceted category filtering, autocomplete, and a dedicated search results page. A step change from the current ?s= GET parameter.

Performance Tuning

Remove the dual carousel libraries (Swiper + Slick) and three-font simultaneous load. Target: 60+ PageSpeed score vs. the current ~45.

Creative Direction

We've built a WordPress variant mockup showing the same KC concept constrained to the current stack. Compare it directly with Option 1.

WordPress Homepage Mockup
Homepage
View Mockup
WordPress Article Mockup
Article Page
View Mockup
What Both Options Include

Included in Either Path

Regardless of which option you choose, the following are included in full.

Complete content migration - 200+ articles, videos, calculators
URL preservation - zero broken inbound links
Responsive mobile design
SEO metadata and canonical structure
Google Analytics 4 and Search Console setup
30-day post-launch support
Content management training and documentation
Staged QA and pre-launch performance review
Process

How We Work Together

Three phases from kickoff to handoff. Timelines vary by option and are detailed in the Investment section below.

01
Weeks 1-3
Discovery and Design

Content audit walkthrough with the APMEX team, stakeholder alignment on priorities, design system finalization based on brand guidelines, and a clickable prototype review before a single line of production code is written.

02
Weeks 4-10 (Option 1) or Weeks 4-7 (Option 2)
Build and Migrate

Full KC build, content migration from the existing WordPress install, QA cycles on all page types and interactive components. You have access to the staging environment throughout.

03
Final 2 weeks
Launch and Handoff

Staged deploy to production, performance validation and PageSpeed review, content team training session, full documentation delivery, and 30-day post-launch monitoring window.

Investment

Project Fees

One-time project fees. No ongoing commitment required - optional support retainers are available after launch.

Option 1 - Recommended
Full Rebuild
[PRICE_OPTION_1]
One-time project fee
Timeline [TIMELINE_OPTION_1]
Optional ongoing support [MONTHLY_OPTION_1] /mo
Stack Sanity + Next.js + Algolia
Option 2 - Alternative
WordPress Enhancement
[PRICE_OPTION_2]
One-time project fee
Timeline [TIMELINE_OPTION_2]
Optional ongoing support [MONTHLY_OPTION_2] /mo
Stack WordPress + Block Editor + SearchWP
A 50% deposit is due at project kickoff. The remaining 50% is due at launch. All content, code, and design assets are owned by Bullion International Group on final payment.
Terms

Engagement Terms

Contract length Project-based. No ongoing commitment required after launch.
Payment 50% on contract signing, 50% on launch day.
Ownership Full transfer of all assets - code, design files, content exports - on final payment. Nothing is held back.
CMS access Sanity Studio (Option 1) or WordPress admin (Option 2). Your team has full access from day one of the build phase, not just at handoff.
Cancellation Pro-rated refund of unused hours if cancelled after kickoff, less a 10% administration fee.
Out-of-scope work Any work outside the agreed scope is quoted separately before it begins. No surprise invoices.
Validity This proposal is valid through November 30, 2026.
Ready to Move Forward?

Reply through the portal's feedback channel or email Charles directly to start the contract and schedule your kickoff call. We can move within the week.