Project Roadmap

Complete URL inventory of all 8,000+ existing assets. Full content audit with the APMEX team, SEO baseline report capturing current rankings and organic traffic benchmarks, content taxonomy mapping for the new architecture, and technical architecture sign-off.

Full design system matching APMEX brand standards, all page template designs (homepage, category browser, article reader, search results, tools pages), and a clickable high-fidelity prototype for stakeholder sign-off. No production code is written until design is approved.

Headless CMS configuration and content modeling, Next.js frontend across all templates, Algolia search integration with faceted filtering, performance optimization targeting sub-second load times, and staging environment handoff. The APMEX content team gets CMS access from Month 4 onward.

Automated migration pipeline exports all 8,000+ assets from the current WordPress install (articles, videos, metadata, images) and imports them into the new platform with full structure preserved. A complete redirect map is built and tested for every existing URL. Swift manually QA-reviews a 5% sample (400+ articles) for formatting, metadata accuracy, and internal link integrity.

Staged production cutover, Core Web Vitals and PageSpeed validation, Google Search Console resubmission, content team training session, full technical documentation and editorial runbook delivery, and a 30-day post-launch monitoring window.